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SEBI advertisement code proposal

The topic concerns a regulatory proposal by SEBI, a statutory body, regarding the governance of financial advertisements, which directly relates to regulatory policy and oversight mechanisms.

Notes

SEBI has released a consultation paper proposing a common advertisement code for all regulated entities.
The primary objectives are to simplify advertisement regulations and reduce compliance costs for smaller entities.
The proposal includes allowing celebrity endorsements for brands or entities, provided specific conditions and disclaimers are met.
SEBI intends to transition from a 'prior approval' model for advertisements to a 'post-issuance reporting' model.
The implementation of these proposals would require an amendment to the SEBI (Intermediaries Regulations), 2008.
The public consultation period for these proposals is open until July 14.

Questions

Discuss the rationale behind SEBI's proposal to shift from a prior approval model to a post-issuance reporting model for advertisements. How does this align with the broader objective of enhancing ease of doing business for market intermediaries? 150 words

Attempt this — 150 words in 8 min

0 / 150 words 8:00

Prelims

Which regulation does SEBI propose to amend to implement the new common advertisement code?

Syllabus

Topics

Sources

SEBI mulls common advertisement code for stakeholders

250words.in · https://250words.in/daily/2026-06-24/sebi-advertisement-code-proposal