Nazar battus and protective folklore

Notes

• Nazar battus are traditional Indian protective symbols, often depicted as faces with bulging eyes and protruding tongues, used to deflect the 'evil eye'.
• These symbols are culturally rooted in regional folklore and are commonly displayed on homes and shops.
• The concept of protective talismans against the evil eye is a cross-cultural phenomenon, existing in various forms across different societies.
• Modern interpretations, such as the 'STARE' collection, repurpose traditional motifs like fangs, lemons, chillies, snakes, and ghunghroos into contemporary wearable jewellery and accessories.
• The use of such symbols in fashion reflects a shift in viewing adornment as 'armour' or a tool for personal protection against unwanted scrutiny in a digital and public culture.
• The aesthetic of these protective symbols often challenges conventional notions of beauty by incorporating 'uncanny' or intimidating features to signify strength and resilience.