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18 July 2026

IAMAI unveils E-Commerce Council of India

The formation of the E-Commerce Council of India provides useful context for understanding the evolving digital economy and industry-government engagement, though it is an industry-led initiative rather than a major government policy or statutory body.

1 min read 2 questions 1 prelims

Notes

  • The Internet and Mobile Association of India (IAMAI) has launched the E-Commerce Council of India (ECCI).
  • The ECCI is a national platform designed to unify India's digital commerce ecosystem, currently valued at $120 billion.
  • The council aims to serve as a collaborative platform for industry stakeholders to engage with policymakers.
  • Key functions of the ECCI include generating research, developing industry best practices, and contributing to policy discussions.
  • The initiative seeks to foster an ecosystem that is innovative, trusted, and globally competitive to support the growth of India's digital economy.

Questions

  1. Discuss the significance of industry-led collaborative platforms in shaping the regulatory framework for India's digital commerce ecosystem. 150 words
    Attempt this — 150 words in 8 min
    0 / 150 words 8:00
  2. The rapid expansion of the digital economy necessitates a robust synergy between industry stakeholders and the government. In this context, analyze how institutional mechanisms like the E-Commerce Council of India can contribute to building a globally competitive and trusted digital marketplace. 250 words
    Attempt this — 250 words in 11 min
    0 / 250 words 11:00

Prelims

  1. The 'E-Commerce Council of India' (ECCI) was recently unveiled by which of the following organizations?

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Sources

250words.in · https://250words.in/daily/2026-07-18/iamai-unveils-e-commerce-council-of-india