Growth of agave spirits market in India

Notes

• The Indian agave spirits market is experiencing rapid growth, with 31% volume growth and 40% value growth in 2024–25.
• Sales of agave spirits in India have more than tripled over a four-year period.
• Tequila is produced exclusively from Blue Weber agave in designated Mexican regions under geographical indication (GI) protection.
• Mezcal is a spirit distilled from various agave species, protected by a denomination of origin, and often noted for a smoky profile.
• Agave is an umbrella category comprising over 200 species used for spirit production.
• Market trends show a shift from 'mixto' tequilas to premium 100% agave spirits, driven by consumer interest in provenance, terroir, and production methods.
• Indian producers, such as Maya Pistola Agavepura, are utilizing wild Agave americana from the Deccan Plateau to establish a distinct identity for domestic agave spirits.
• Growth is primarily concentrated in Tier-I cities and high-end hospitality venues, supported by educational initiatives like masterclasses and specialized agave-focused bars.