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5 August 2026

FSSAI bans misleading Dabur products

The topic highlights the regulatory role of the FSSAI in enforcing food safety and advertising standards, which is a direct application of statutory oversight in the food processing sector.

1 min read Day 1 of 2 2 questions 2 prelims

Notes

  • FSSAI has ordered Dabur India Ltd. to withdraw products featuring '100% pure' or similar misleading claims.
  • Affected products include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, and coconut milk.
  • The regulator cited violations of the FSS (Advertising & Claims) Regulations, 2018, noting that '100%' claims are ambiguous and unverifiable.
  • Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey were found using the 'Jaivik Bharat' logo without valid FSSAI organic endorsement, violating the FSS (Organic Foods) Regulations, 2017.
  • The company was previously directed to discontinue these claims but failed to take satisfactory corrective action.
  • FSSAI has mandated an Action Taken Report (ATR) within 15 days.
  • Dabur India maintains that its labels comply with legal frameworks and industry practices, though it has initiated a transition to new labels without the '100%' claim.

Part of a longer story

This is day 1 of 2 in FSSAI regulatory action against Dabur India Ltd, which has been running since 5 August 2026. Reading it whole is usually worth more than reading today alone — the exam asks how something developed.

Questions

  1. Examine the role of the Food Safety and Standards Authority of India (FSSAI) in regulating food advertising and protecting consumer interests against misleading claims. 150 words
    Attempt this — 150 words in 8 min
    0 / 150 words 8:00
  2. Discuss the significance of the FSS (Advertising & Claims) Regulations, 2018, and the FSS (Organic Foods) Regulations, 2017, in ensuring transparency and safety in the Indian food industry. How do such regulatory interventions impact corporate compliance and consumer trust? 250 words
    Attempt this — 250 words in 11 min
    0 / 250 words 11:00

Prelims

  1. Which of the following regulations governs the use of '100% pure' or similar claims on food products in India?

  2. The 'Jaivik Bharat' logo is associated with which of the following categories of food products?

Syllabus

Topics

Sources

250words.in · https://250words.in/daily/2026-08-05/fssai-bans-misleading-dabur-products