Modi government outreach to Gen Z

Notes

• Recent digital outreach strategies by political leadership target the 'Gen Z' demographic (ages 14-29) through social media platforms like Instagram.
• The strategy utilizes paternalistic narratives to address perceived cultural shifts and generational defiance.
• Analysis suggests that such outreach may primarily target the 'WhatsApp generation' (parents of Gen Z) to consolidate existing support bases.
• The family unit serves as a critical site for negotiating social hierarchies and cultural values in Indian political discourse.
• Economic and governance concerns, such as the management of religious donations and fuel policy shifts (ethanol blending), influence the relationship between the electorate and the state.
• The concept of 'Kaliyuga' is historically and culturally invoked in political communication to frame social and gender hierarchy disruptions as urgent crises.

Part of a longer story

This is day 3 of 5 in RSS engagement with youth and Gen Z concerns, which has been running since 26 July 2026. Reading it whole is usually worth more than reading today alone — the exam asks how something developed.

• RSS chief on Gen Z grievances Before
• RSS Chief on youth and employment After
• The whole story 5 entries