Daily
250 words
6/10
Rating

9 August 2026

FSSAI Action Against Diageo

The topic involves a direct regulatory action by the FSSAI, a key statutory body, concerning food safety standards and marketing practices in the food processing industry, which are core themes for GS2 and GS3.

1 min read Day 1 of 4 1 questions 1 prelims

Notes

  • The Food Safety and Standards Authority of India (FSSAI) has issued a warning to Diageo regarding misleading marketing claims.
  • The specific claim challenged involves the marketing of whisky as 'matured in American oak casks' when a significant portion of the product had not undergone such maturation.
  • FSSAI has prohibited the sale of specific liquor brands, including Royal Challenge Whisky (manufactured in Madhya Pradesh) and various whisky and rum brands produced by Diageo and Inbrew.
  • The regulatory action is based on the use of artificial flavouring agents to mimic the characteristics of aged spirits, rather than relying on traditional ageing processes and authentic ingredients.
  • The industry maintains that its production practices are in compliance with existing food safety laws.

Part of a longer story

This is day 1 of 4 in FSSAI enforcement actions against misleading food advertisements, which has been running since 9 August 2026. Reading it whole is usually worth more than reading today alone — the exam asks how something developed.

Questions

  1. Discuss the role of the Food Safety and Standards Authority of India (FSSAI) in ensuring consumer protection and maintaining quality standards in the food and beverage industry. How does the regulation of misleading marketing claims contribute to public health and fair trade practices? 150 words
    Attempt this — 150 words in 8 min
    0 / 150 words 8:00

Prelims

  1. Which of the following bodies is primarily responsible for setting standards for articles of food and regulating their manufacture, storage, distribution, sale, and import in India?

Syllabus

Topics

Sources

250words.in · https://250words.in/daily/2026-08-09/fssai-action-against-diageo