Ethics in Advertising

Why it matters

• Protects consumers from deceptive, manipulative, or harmful marketing practices that exploit cognitive biases.
• Maintains market integrity by fostering trust between corporations and the public, which is essential for sustainable economic growth.
• Ensures social responsibility by preventing the reinforcement of harmful stereotypes and promoting inclusive representation.
• Upholds regulatory compliance and industry self-regulation to prevent the erosion of public confidence in commercial institutions.

How it is asked

Focus on the intersection of consumer protection laws, the role of self-regulatory bodies like the Advertising Standards Council, and the ethical dilemmas posed by surrogate advertising and dark patterns in digital marketing.