Which of the following strategies was primarily employed by the Mandsaur district administration to ensure inclusive coverage during the HPV vaccination campaign?

A data-driven, decentralised approach leveraging multiple government databases

Exclusive reliance on private healthcare providers for vaccine distribution

Mandatory legal enforcement for all school-going girls

Centralised procurement and distribution without local community involvement

What is the primary objective of the 'Nudge Approach' in the context of public health interventions like the HPV vaccination campaign?

To design an environment where the desired health behaviour becomes the default choice

To force compliance through strict administrative regulations

To penalise families who refuse to vaccinate their children

To eliminate the need for healthcare workers in the vaccination process

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3 July 2026

Editorial: HPV vaccination model in Mandsaur

The topic discusses a successful, data-driven implementation model for a major national health mission (HPV vaccination), providing actionable case study material for GS2 questions on health policy and governance.

Notes

India accounts for 25% of the global cervical cancer burden, with over 1.2 lakh new cases and 80,000 deaths annually.
95% of cervical cancer cases are caused by high-risk HPV strains.
Government of India launched a nationwide HPV vaccination campaign on February 28, 2026, targeting 1.15 crore girls aged 14-15 years.
Mandsaur model strategy: Data-driven, decentralised, and adaptive approach focusing on 'missed populations' (nomadic tribes, urban slums, school dropouts).
Integration of databases: RBSK, SAMAGRA MP, and Ladli Laxmi Yojana used to create Master Line Lists and identify target populations.
Behavioural Nudge Approach: Framing vaccination as a default choice, using peer networks, and leveraging influencers to combat misinformation regarding infertility.
Service Bundling: Integrating HPV vaccination with routine immunisation, antenatal care, and Pradhan Mantri Surakshit Matritva Abhiyan.
Mandsaur achieved 100% of its vaccination target in 40 days through 493 sessions across 12 permanent and 27 temporary sites.

Questions

Discuss the significance of the 'Nudge Approach' in overcoming vaccine hesitancy and improving public health outcomes in India, with reference to the Mandsaur model of HPV vaccination. 150 words

Attempt this — 150 words in 8 min

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The success of national health missions depends on bridging the gap between policy design and empirical ground realities. In this context, examine how data-driven, decentralised strategies can effectively address the challenge of 'data invisibility' among vulnerable populations in India's healthcare delivery system. 250 words

Attempt this — 250 words in 11 min

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Prelims

Which of the following strategies was primarily employed by the Mandsaur district administration to ensure inclusive coverage during the HPV vaccination campaign?

What is the primary objective of the 'Nudge Approach' in the context of public health interventions like the HPV vaccination campaign?

Syllabus

Topics

Sources

A shot at life, Mandsaur’s model for HPV vaccination

250words.in · https://250words.in/daily/2026-07-03/editorial-hpv-vaccination-model-in-mandsaur